Broadcasting in extreme conditions
Dust, speed, and live streams with Chris Jennings from Project Priime
In the fast-paced world of motorsports, live broadcasting is no easy feat. It requires innovation, determination, and the right tools to deliver flawless coverage in some of the toughest conditions imaginable. Meet Chris Jennings, founder of Project Priime, a cutting-edge live production and broadcast company based in Florida. Chris has turned the MobiLED trailer into an essential, all-in-one mobile studio that helps his team deliver fast and high-quality broadcasts at major motorsport events across the USA.
Wyświetl ten post na Instagramie
The toughest conditions – the ultimate test for MobiLED
„I definitely put these products through probably the hardest conditions that you guys have ever sold this to for anyone. The noise, the dust, even rain” – says Chris.
Broadcasting on the moto racing circuits means facing some of the toughest conditions in the industry. The noise from the engines, the dust from the tracks, and even rain make these events a true test of resilience. Despite the rough treatment, their trailer has proven its durability, standing strong through it all.
“Sometimes we’re right next to the drag strip, where the sound is overwhelming, but inside the MobiLED trailer, we’re completely isolated. It’s quiet, we can focus, and we can perform at our best,” – Chris explains.
Wyświetl ten post na Instagramie
The road to broadcasting success
For Chris and his team, the chaos of automotive events serves as the backdrop to their productions. Traveling thousands of miles across the United States and following thousands of racers, they ensure fans across the globe don’t miss a moment. With a crew of around ten people, the team relies on the MobiLED trailer as their mobile command center. The portability of the MobiLED trailer is crucial, allowing them to set up and broadcast from virtually anywhere.
“We travel 5 different locations, one day after another. During 5 days we do 5 broadcasts, 3 000 miles with about a team of 10, and we use this unit as our home base.”
But it’s not just about broadcasting – it’s about providing value to their clients.
“We don’t just deliver what our clients expect—we go above and beyond. By adding replays, showcasing highlights, and running live streams, we help our clients make more revenue through sponsorships and marketing,” – says Chris
Wyświetl ten post na Instagramie
